I was her first

Before I ever designed a thing, I was a direct seller. Three different companies over my years in online events, plus plenty of in-person parties before that. So I know exactly what it feels like to be handed the company graphics, the company scripts, the "everyone needs this" pitch… and to pour everything you've got into it, only to watch it land flat. I was talking to everyone, hoping it would connect with someone, anyone… and it was connecting with no one.

So I started making my own graphics, just to feel like myself again. Then other women started asking me to make theirs. And somewhere in there it hit me: the direct sales world had a huge, aching need nobody was naming. Not prettier graphics. Real branding. A way to actually sound and look like you, not the company you sell for.

That's the work I do now. And lately I've been pivoting even deeper, from brand design into brand clarity and strategy, because I kept watching women get beautiful graphics that still didn't connect. The graphics were never the problem. Knowing who you're really talking to is.

The stuff that actually makes me, me

I bring a master's in counseling and degrees in psychology and business to this work, which is really just a fancy way of saying I'm wired to listen for the thing underneath the thing.

I'm also a homeschooling mom to my two miracle kiddos: my 7-year-old girl and my 6-year-old boy.

None of this would exist without my husband. We first met as kids in a campus ministry, at a church we still tongue-in-cheek call "the crazy cult." Then life took us on wildly different paths for almost twenty years. I firmly believe God is the one who brought us back together. We reconnected, got married, and had both babies, all in about four years. He's the steady one. He's the one who cheers on every wild dream and every "what if I…" moment, takes the kids to the playground after he's done working so I can start working, and never once questions my weekly Dunkin' run. I genuinely couldn't do any of this without him.

And those babies? Multiple specialists told me I'd never have children. Then God, in His kindness, wrote a completely different story… one so much better than the plan I'd have written for myself. I don't say that lightly. His plan being better than mine isn't just something I believe. It's something I've lived.

So that's me. Branding Barista, unapologetic coffee addict, homeschooling mama, and the woman who would genuinely love to help you figure out who's standing at your counter.

☕ Your Branding, Perfectly Brewed.